Terms & Conditions

Effective Date: June 18, 2025

Welcome to Craft & Counsel! We're Angela and Vaughan, and we're genuinely excited you're here. These terms might look formal (because legally, they have to be), but we want you to know we're real people who care about doing right by our restaurant community.

About These Terms

By using our website, services, or engaging with us in any way, you're agreeing to these terms. We've tried to keep the legalese to a minimum, but some things need to be spelled out clearly. If something doesn't make sense, just reach out – we're always happy to chat.

Our Services

Craft & Counsel provides restaurant and hospitality consulting services including:

  • Concept development and strategic planning

  • Training programs, HR support, and operational manuals

  • Restaurant rescue and rebranding initiatives

  • Marketing strategy and social media management

  • Menu development and beverage program creation

  • Operational systems implementation

  • Site selection and lease negotiation assistance

  • Financing guidance and support

SMS Text Messaging Program

Opt-In Agreement

When you provide your mobile phone number and consent to receive text messages from Craft & Counsel, you're agreeing to the following:

What You're Signing Up For: You'll receive text messages with restaurant industry insights, tips, updates about our services, and occasionally, special offers. Think of it as getting advice from friends who've been in the trenches.

Frequency: We respect your time and your phone. Message frequency varies but typically ranges from 1-4 messages per month. We might send more during special promotions or if there's breaking industry news we think you need to know about.

Message and Data Rates: Standard message and data rates may apply. Check with your wireless carrier if you're unsure about your plan.

Supported Carriers: Our SMS service works with most major U.S. carriers including Verizon, AT&T, T-Mobile, Sprint, and many others. If you're having delivery issues, let us know.

Your Rights and Choices

Opting Out: You can stop receiving our text messages anytime by:

  • Replying "STOP" to any text message from us

  • Texting "STOP" to our SMS number

  • Emailing us at info@craftandcounsel.com

  • Calling us at (828) 222-3723

After you opt out, you'll receive one final confirmation message, then no more texts from us (unless you opt in again).

Getting Help: If you need assistance with our SMS program, text "HELP" to our SMS number or contact us directly. We're here to help, not to make your life complicated.

Privacy: We take your privacy seriously. Your mobile number and SMS preferences are protected according to our Privacy Policy. We don't sell your information – that's not how we roll.

Consent and Age Requirements

By opting into our SMS program, you confirm that:

  • You're at least 18 years old (or have parental consent)

  • You're the account holder or have authority to consent for the mobile number provided

  • You understand that consent isn't required to purchase our services

Website Use and Intellectual Property

Our website contains content we've created, including our story, methodologies, and insights gained from 30+ years in the hospitality industry. While we love sharing knowledge, please respect our intellectual property.

What You Can Do:

  • Use our website for legitimate business purposes

  • Share our content with proper attribution

  • Learn from our experiences and apply insights to your own operations

What We Ask You Not to Do:

  • Copy our content without permission

  • Use our site in ways that could harm us or others

  • Attempt to access restricted areas of our site

Service Terms and Limitations

Every restaurant situation is unique – trust us, we've seen it all. While we bring decades of experience and proven methodologies, we can't guarantee specific results. Success depends on many factors, including your commitment to implementing our recommendations.

Our Commitment:

  • We'll give you honest, straight-forward advice based on real experience

  • We'll show up prepared and professional

  • We'll treat your business and information with respect and confidentiality

Your Commitment:

  • Provide accurate information about your situation

  • Communicate openly about challenges and goals

  • Understand that meaningful change takes time and effort

Payment and Cancellation

Payment terms will be outlined in individual service agreements. We believe in being upfront about costs – no surprises, no hidden fees.

Limitation of Liability

We're passionate about helping restaurants succeed, but we need to be clear about legal limitations. Our liability is limited to the amount you've paid for our services. We're not responsible for indirect or consequential damages.

This might sound harsh, but it's standard business practice. What's not standard is how much we genuinely care about your success.

Privacy and Data Protection

We collect and use information as described in our Privacy Policy. Here's the short version: we only collect what we need, we protect what we collect, and we never sell your information.

For SMS specifically:

  • We store your mobile number securely

  • We track delivery and engagement for service improvement

  • We comply with TCPA and other applicable regulations

  • You can request deletion of your information anytime

Changes to These Terms

Sometimes we need to update these terms. When we do, we'll:

  • Post the updated version on our website

  • Send notice to your email or phone if the changes significantly affect our SMS program

  • Give you a reasonable chance to review changes before they take effect

Geographic Scope

Our services primarily focus on the U.S. restaurant market, though we've worked internationally. SMS services are currently available in the United States only.

Contact Information

Questions about these terms? Don't hesitate to reach out:

Craft & Counsel
Email: info@craftandcounsel.com
Phone: (828) 222-3723
Address: 209 Warren Creek Rd., Candler, NC 28715
Website: www.craftandcounsel.com

Dispute Resolution

We'd rather solve problems over coffee than in a courtroom. If something goes wrong, let's talk first. If we can't work it out directly, any disputes will be resolved through binding arbitration in North Carolina.

Severability

If any part of these terms is found to be unenforceable, the rest still applies. We wrote these terms to be reasonable and fair – if a court disagrees with one part, we hope they'll let the rest stand.

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A Personal Note from Angela & Vaughan:

Look, we know terms and conditions aren't exactly light reading. We tried to make ours as straightforward as possible because that's how we do business – honestly and transparently.

We've been where you are. We've felt the stress of running restaurants, the weight of making payroll, the challenge of building a team that cares as much as you do. These terms exist to protect both of us, but they don't change our fundamental commitment: we're here to help you succeed.

If you ever have questions about anything – these terms, our services, or just want to chat about the industry – we're real people with real phone numbers. Don't be strangers.

Here's to your success,
Angela & Vaughan
Craft & Counsel

Last updated: June 18, 2025